Ekta Kapoor. Writer: Kumkum Bhagya. Ekta Kapoor is credited with revamping India's television landscape. She pioneered an entire genre of television content, heralding India's satellite television boom. Balaji's shows have been and continue to be channel drivers for most general entertainment broadcasters. As the creative force behind the Company's success, she believes in a hands-on approach in day-to-day creative direction for all our content, routinely putting in 16-18 hours each...